Racism in Advertising Under the Spotlight

By: Sthulile Mdletshe

Advertising Regulatory Board CEO Gail Schimmel says racism in advertising is caused by unconscious bias and tone-deafness.

The issue of racism and discrimination in local advertising industry has been brought into a spotlight at the SA Human Rights Commission.

This follows an ad by TRESemme which labelled Black people’s hair as dry, damaged, frizzy and dull and White people’s hair as normal.

Schimmel says misleading advertising is a major issue in the industry and more needs to be investigated to understand if there is a problem of racism in the advertising industry.

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