South Africans are closing their bank accounts

Written by on 15 November, 2019

BrandsEye’s 2019 Banking Sentiment Index has revealed that across the industry, around 7.7 % of tracked conversations were for the cancelling of bank accounts.

The index is based on an analysis of 1.9 million social media posts about South Africa’s largest banks across various platforms, including Twitter, Facebook and Instagram.

It also included an analysis of 68500 posts about the new entrants, Bank Zero, Discovery Bank and Tyme.

BrandsEye’s, Laura Sierra-Rubia, says Nedbank had the highest net sentiment, followed by Capitec then Absa third.

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