Twitter owner Elon Musk has announced that he will change the Twitter bird logo to an “X

Written by on 25 July, 2023

Twitter’s signature blue bird logo switched to an “X” for many users on Monday after the platform’s owner, Elon Musk, made the announcement in a series of tweets. The change comes as Twitter rebrands.

The “X” has long been an obsession of Musk’s and is his name for an “everything app” that he has pledged to launch at some point – with Twitter the likely vehicle. Shortly before buying Twitter in October, Musk described the social media platform as “an accelerant to creating X, the everything app”.

After taking over Twitter in October last year, Musk folded the company into an entity called X Corp, whose parent is X Holdings Corp. This month, the Tesla CEO announced that he was forming a new artificial intelligence company called xAI.

The crowdsourced logo had been posted by Twitter user Sawyer Merritt, the co-founder of a sustainable clothing business, who tweeted that the font had been used for a discontinued podcast. The logo is taken from unicode, an international industrial standard for encoding text characters so that they can be displayed online.

The Twitter logo is based on a unicode font called Blackboard bold, which leaves open questions about whether the logo can be copyrighted or protected as a trademark.

“Companies usually spend large sums of money designing a unique logo to stand out from the crowd, so choosing a standard character that anyone else can use seems very peculiar,” said Alan Woodward, a professor of cybersecurity at Surrey University.

“By changing Twitter’s app name, Elon Musk will have singlehandedly wiped out over 15 years of a brand name that has secured its place in our cultural lexicon,” said Mike Proulx, research director at the analysis firm Forrester.

“This is an extremely risky move, because with ‘X’, Musk is essentially starting over while its competition is afoot.” TimesLive states.

in conclusion Musk’s takeover has been turbulent with mass layoffs, concerns over how content is moderated and criticism of changes to the social media platform.

So what’s behind this branding transformation? How will it go down and what’s Musk hoping to gain from it?

We’ll have to wait, and see how everything unfolds!


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