Pabi Cooper joins Spotify and Barcelona FC’s Barça African Connect playlist

Written by on 4 October, 2023

South African amapiano artist, Pabi Cooper has joined the likes of Focalistic, Khanyisa and Uncle Waffles in raising the South African flag high as she is now one of a few African stars who are the faces of Spotify’s partnership with popular football team, Barcelona. The ‘Wag n Bietjie’ hitmaker is one of the musicians that have all been inducted into the recently Spotify Africa’s Barça African Connect playlist.

Pabi took to her X (formerly Twitter) account to share the exciting news with a picture of herself that was posted on the official Barcelona Instagram page. In the comment section, her fans marvelled over her success as they discussed how much she has grown as an artist and influencer.

Cooper has become a household name in South Africa as an artist, and now she is among a few other African musicians such as Focalistic and Ch’cco who form part of Spotify Africa’s Barça African Connect playlist which is in partnership with Barcelona.
Her songs that are featured on the playlist include  ‘sphithiphithi’ and ‘Banyana Ke Bafana’.

Image: Twitter

Spotify Blend lets you build a playlist for you and some of your favourite Barca players at the touch of a button. Blend combines the players favourite songs with some of your own in one epic playlist — all you have to do is press play. This innovative collaboration, which is said to be along R5.9 million from reports, marks a significant step in merging the realms of football and music. Beyond securing naming rights to the iconic Camp Nou stadium, Spotify is using this sponsorship to spotlight musicians on the global stage.

To top it off, these artists feature on Barça African Connect Playlist, which showcases different sounds and other artists from the continent. Additionally featured on the playlist are songs by Burna Boy, Tems, Tyler ICU, 2woBunnies, and Focalistic, to name a few.

Spotify appears on the jerseys of both the Men’s and Women’s FC Barcelona teams for the 2022/23 season and throughout the subsequent four seasons. Furthermore, Spotify’s sponsorship extends to the training shirts, commencing from the 2022/23 season and extending for the subsequent three seasons.

This long-term partnership also encompasses the coveted title rights of the stadium. This comprehensive agreement, will span the entire duration of the ambitious Camp Nou site redevelopment. This redevelopment is a pivotal aspect of the Espai Barça project, aimed at revamping the Club’s facilities and creating a state-of-the-art integrated Barça entertainment hub accessible to the city and beyond.

Image: New York Time Square

South Ahhh is over the moon by these news: 

Her fans showed up in numbers to congratulate Pabi on the achievement . Many of them called her a huge inspiration.
How they always doubt you but you just keep winning, I love it, one person wrote while another added:
This one stays winning regardless of the hate from ma90s and 80s

Just a few years ago, amapiano hitmaker Pabi Cooper was working hard to make a name for herself.
Today her music is viral, she has millions of fans and she is doing amazing partnerships with some of the biggest brands in the world. The Spotify x FC Barcelona partnership is proof that when music and sports unite, magic happens. With more exciting collaborations and musical discoveries on the horizon, this fusion of passion, artistry, and athleticism is just getting started.


Africa to the World!!! 

Gagasi FM

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