The Lift Off is a show centred around elevating: be it personally or other aspects of life. It is Lively, Authentic and On the Move. The show is anchored by Njabs Zwane, a soft life chaser, travelling-champagne guzzler who is very opinionated on social issues.
Our target audience is oTZ (thandizinto), goal setters and goal smashers. The “Lift Offers” are nice-life SBWLers.
Time Of Feature
09h17 Monday – Friday
Duration Of Feature
20min
Description of feature
Listeners dedicate four songs to a friend, lover or family member. This includes special day celebrations. The presenter conference calls the two callers, engaging them on the said 4-Play.
Time Of Feature
10:10 Monday
Duration Of Feature
30 minutes
Description of feature
We talk all things love and relationships. We receive letters/emails from listeners asking for help with regards to love, relationships issues and our callers who has been in similar situations call us and share their own personal experience on how they deal with such situation.
Time Of Feature
11h17 Monday
Duration Of Feature
2 X 3 minute links
Description of feature
A business series feature where we get experts from different industries, eg. Agriculture, hospitality, etc… We identify an industry and break down the content for a duration of a month/four weeks. This feature aims to give start up entrepreneurs valuable nuggets when running a business.
Health Feature: Getting a regular health check-up done at regular intervals is one of the best ways to keep your body healthy. A general practitioner Dr Lu addresses the topic of the day. Listener’s call in with questions around the daily topic.
Time Of Feature
10h10 Tuesday
Duration Of Feature
30min
Description of feature
This is our only open slot where we can catch up on any topic that is worth tackling & unpack it further with the listeners. E.G. political or social issues.
Time Of Feature
11h17 Tuesday
Duration Of Feature
2 X 3 Minute Links
Description of feature
This feature focuses more on all things Technology. We invite tech-experts to discuss things ranging from the use of technology in our daily lives, how it makes life easier, to trending apps, amongst other focuses.
Time Of Feature
10h10 Wednesday
Duration Of Feature
30min
Description of feature
Health Feature: Getting a regular health check-up done at regular intervals is one of the best ways to keep your body healthy. A range of specialists I the medicine field will focus on the topic of the day, with audience interaction on topic at hand.
Time Of Feature
11h17 Wednesday
Duration Of Feature
2 X 3 minute links
Description of feature
This is a feature which seeks to zoom into Small, Medium and Macro Enterprises and the people behind them. It seeks to serve as a motivation to a young person out there who is an aspirant entrepreneur while also shinning the spotlight on the movers and shakers who are young and Black.
Time Of Feature
10h10 Thursday
Duration Of Feature
30min
Description of feature
This is a feature which seeks to touch the lives of the audience directly. The show will invite guests from different government departments and private sector fields and allow the listener to engage with them seeking assistance. This is also an opportunity to give high spending clients value add, as and when the Commercial Hub department sees fit.
Time Of Feature
11h10 Thursday
Duration Of Feature
30min
Description of feature
Interview with relevant professionals (artist, philanthropist, socialite, author, business person etc)
The purpose of the interview is it expose the listener to a deeper part of the interviewee’s life and work.
Time Of Feature
10h10 Friday
Duration Of Feature
20 minutes
Description of feature
This segment will be looking at the latest fashion trends, how to build an outfit ngezingubo that you already have, Dos and Donts for certain outfits, fashion FYIs, beauty tips, taking care of your skin, power of a cologne, being a clean gent/lady, etc… We will have contributors ranging from Fashionistas to Grooming Influencers.
Time Of Feature
11h17 Friday
Duration Of Feature
20min
Description of feature
This feature is a light-hearted segment where we invite the audience to rant or rave about something that frustrated them during the week before they start their weekend, or celebrate an achievement. It will be audience centred from calls to social media comments and voice notes.
