Tyla Secures Her First-Ever International Retail Campaign

Written by on 28 February, 2024

Tyla, the Grammy-winning singer is known for her style that blends comfort with bold fashion statements. At just 22 years old, she enjoys experimenting with different looks that people love to recreate. Tyla’s fashion sense is a mix of cozy and trendy, drawing inspiration from the 2000s and late 90s while adding her own twist.

In an interview with Complex, Tyla expressed her excitement for the collaboration and her appreciation for their iconic commercials.

“I’ve seen a lot of Gap commercials previously. So I love that I’m able to be a part of one, especially with Jungle”, she exclaimed. “The commercials have always been very iconic and fun, not cheesy. It’s something that I connected with even before the offer. So it kind of felt like it was meant for me to do.”

Image: Tyla – X

One of Tyla’s fashion signatures is her love for low-rise bottoms, mini-skirts, and statement boots, which she often incorporates into her red carpet and performance outfits. She is not afraid to push boundaries and take her style to the next level, embracing the opportunity to try new things and explore different silhouettes.

In addition to her fashion choices, Tyla uses style as a way to tell stories through her music. She sees outfits as characters and enjoys creating looks that resonate with her childhood self. This character-driven approach to fashion is evident in her latest project, starring in Gap’s 2024 Spring campaign.

In the Gap campaign, Tyla’s look is described as stripped back, beautiful, and clean, portraying a more innocent and quiet character. The campaign, set to Jungle’s “Back on 74,” features Tyla and a group of dancers in outfits that blend throwback vibes with modern flair, emphasizing comfort and ease of movement.

The campaign showcases pieces from the Gap Linen collection, featuring low-rise baggy bottoms, close-fitting crop tops, and accessories like headscarves and belly chains that nod to ’90s and early aughts fashion. Tyla’s bold and exciting fashion choices continue to captivate audiences, with her recent daring matching set serving as a blueprint for her future looks.

Overall, Tyla’s collaboration with Gap in their 2024 Spring campaign highlights her evolving style and fearless approach to fashion, blending nostalgia with contemporary trends in a way that is both relatable and inspiring.

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