Nigerian singer Ayra Starr is officially on the artists’ clientele list of Roc Nation, the boutique music label, entertainment, and sports services company founded by iconic American rapper and mogul JAY-Z. Rumours of the deal intensified after Roc Nation posted a snippet of Starr’s soon-to-be-released single, “Hot Body,” on its social media pages late last week. Confirmation came with the singer’s dedicated page on the company’s website.
Since debuting in 2021, Ayra Starr has quickly become one of this generation’s most undeniable new voices in music. Renowned for her anthemic Afrobeats tracks and unapologetic style; the Beninese-Nigerian artist has amassed critical acclaim from tastemaker press, a huge international following and over 3 billion global streams.
“Ayra Starr’s signing with Roc Nation is a fantastic gambit by the team at Mavin/Universal to give her capable hands to match her ambition,”Afrobeats Intelligence hostJoey Akansays, describing the singer as “an ‘IT’ pop girl” with high ambitions.
Following the release of her defining debut album 19 & Dangerous; her position as Africa’s hottest rising star has seen Ayra Starr tapped for collaborations with some of music’s biggest names including Wizkid, Stormzy, Tiwa Savage and Leigh-Anne, to name just a few.
Ayra Starr has gained major traction over the last few years, but vaulted to the forefront of Afrobeats with 2022’s “Rush,” which garnered over 800 million global streams and attracted R&B icon Kelly Rowland on a high-powered remix. Recognized as a phenomenon in 2023, she notably garnered a nomination for “Best International Act” at the BET Awards as well as two MTV VMA nominations in the category of “Best Afrobeats Song” for both “Rush” and WizKid’s “2 Sugar” [feat. Ayra Starr].
Additionally, she received a GRAMMY nomination for Best African Music Performance for “Rush,” which marked her as the first and youngest Nigerian female artist to be nominated in that category. She also garnered a Soul Train Award nomination in the Best New Artist category and a Billboard Music Award for Top Afrobeats Song. In 2024, Ayra Starr was nominated for three BET Awards including Best New Artist, Best International Act and BET Her for “Commas.”
She also starred in her Dare to Dream Amazon documentary, and became the first Afrobeats artist to be named Amazon Music’s Breakthrough Artist. Beyond praise from UPROXX, Variety, Conde Nast Traveler and more, she has also graced the covers of Teen Vogue and FAULT Magazine.
Starr will now be managed internationally by Roc Nation, a move designed to leverage her star power and momentum. The singer is currently on a stadium tour with British rock band Coldplay. She will make her full acting debut in the highly anticipated film adaptation of Tomi Adeyemi’sChildren of Blood and Bone and has won BET and MOBO awards in recent months.
Roc Nation boasts an expansive client list of successful artists across management, distribution, and publishing, including rappers Megan Thee Stallion and Lil Uzi Vert, R&B singers Alicia Keys and Snoh Aalegra, and Latin pop superstar J Balvin, among many others.
