By: Nompendulo Ngubane
A new study published in the Journal of Racial and Ethnic Health Disparities reveals a sharp rise in the use of skin-lightening products among African women, with at least 50% of participants reporting that they use these products.
Researcher Oyenike Balog highlights a disconnect between women’s stated satisfaction with their natural skin tone and underlying subconscious preferences, suggesting deeper social influences at play.
Experts say the trend reflects a complex mix of cultural, social and historical pressures, including the enduring impact of colourism and perceptions around beauty and status. These pressures are often reinforced through media, advertising and community norms.
Previous studies indicate that skin-lightening practices remain widespread across the continent, raising concerns among health professionals. Many products are known to contain harmful chemicals, which can lead to skin damage and other long-term health complications.
Researchers are calling for increased awareness, tighter regulation of cosmetic products and broader efforts to promote inclusive beauty standards that celebrate natural skin tones.
